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Articles tagged with: Product Character

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Consumer Behavior Is The Main Part Of Business Marketing

Given the rapid growth in technology and its influencing capability on the business marketing model, one has to wonder whether there is still a basis for human. The answer to this question lies within the definition of marketing. If we are to accept that marketing is the sale of goods and services to other people or organizations, then we have to believe that human interaction is at the heart of any marketing ability. It would be very amazing indeed where there was a computerized system that was able to carry …

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Strategic Branding Plan For Better Business Marketing Implement

It is generally recognized that it is very difficult for the wholesaler to control the transaction between the retailer and the final consumer. This underpins the difference between business marketing and consumer marketing. Although there are various levers such as price and delivery times, these are often too remote to have any direct impact on the relationship. Moreover the seller always has the option of moving to other retailers in a crowded market.