Articles tagged with: Product Branding
It is generally recognized that it is very difficult for the wholesaler to control the transaction between the retailer and the final consumer. This underpins the difference between business marketing and consumer marketing. Although there are various levers such as price and delivery times, these are often too remote to have any direct impact on the relationship. Moreover the seller always has the option of moving to other retailers in a crowded market.
Collaborative marketing is one of the newest and most innovative forms of marketing. It is very popular in today’s competitive world and more and more entrepreneurs and companies across the globe are opting for this technique to get better returns and sustain the market in the long run. In order to understand the concept, we need to properly analyze the evolution of collaborative marketing.
In simple terms, collaborative marketing is based on the purpose of building an interactive platform among the producers and the customers. Due to globalization, the world has …
Knowing your customer is one of the basic activities that have to be perfected before a business can be successful. You will need to understand their needs and wants. You will need to understand how they operate and what makes them tick. You will need to have the intelligence or more specifically the business intelligence to reasonably predict their behavior and reactions within differing situations.
You will need to know their location so that you can offer them the goods and services that you want to sell. Without knowing your customer …