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Articles tagged with: Marketing Strategy

Conceptual »

Consumer Behavior Is The Main Part Of Business Marketing

Given the rapid growth in technology and its influencing capability on the business marketing model, one has to wonder whether there is still a basis for human. The answer to this question lies within the definition of marketing. If we are to accept that marketing is the sale of goods and services to other people or organizations, then we have to believe that human interaction is at the heart of any marketing ability. It would be very amazing indeed where there was a computerized system that was able to carry …

Conceptual »

Efficient And Strategies Plan For Business Marketing

Business marketing is based on a business to business marketing model. This means that unique marketing strategies are required to enable the two parties to complete the transaction. This article aims to give a very brief overview of some of the more common ways in which marketing strategies are applied to this a particular model. Because of the relatively limited constraints of this article, it is not possible to provide detailed examples of these strategies in practice. Rather it is a starting point for managers to explore their options.

Insights »

The Evolution Of Collaborative Marketing

Collaborative marketing is one of the newest and most innovative forms of marketing.  It is very popular in today’s competitive world and more and more entrepreneurs and companies across the globe are opting for this technique to get better returns and sustain the market in the long run. In order to understand the concept, we need to properly analyze the evolution of collaborative marketing.
In simple terms, collaborative marketing is based on the purpose of building an interactive platform among the producers and the customers. Due to globalization, the world has …

Channels »

Fully Utilize Twitter As A Marketing Tool

Twitter is one of the major micro blogging and social networking sites on the World Wide Web. It has brought a new dimension to the world of social networking through its array of specialized tools and services. Since its inception in the year 2006, it has very quickly become one of the top ranked sites in the world with millions of people hooked to it. Apart from using twitter as a form of social networking, one can also make it a proper marketing or promotion channel to earn some extra …

Fundamental »

Strategic Development Process Of E-Commerce

Electronic commerce is a technology based exchange between business parties (organizations or individuals) as well as electronically mediated inter or intra business activities. Primarily electronic commerce comprises of the selling, buying, distributing marketing of services or products by use of electronic systems such as the Internet and computer networks.

Insights »

Differentia Risks Between Business Marketing And Consumer Marketing

It is understood that business marketing involves the buying and selling of goods or services between businesses usually in the form of wholesale to retailer. It is also understood that consumer marketing largely involves the buying and selling of goods or services between a business and a consumer in the form of a retailer to the final customer.
However each of these methods involves different levels of risks. Because the wholesaler in a business marketing situation can opt to use branding in order to influence the consumer marketing situation, it is …