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Articles tagged with: Marketing Fundamental

Conceptual »

The Role of Business Marketing In Organizational Structures

Marketing is about selling something. Marketing within organizational structures is therefore about selling the goods and services that that organization has on offer. Without marketing the company will not be able to sell any goods and services and consequently will not be able to make profits. Without profits the organization wouldn’t be able to carry on for long.
Therefore business marketing has a central role in organization structure. This article aims to re-enforce some of the reasons why business marketing cannot be ignored by prudent executives.
Business marketing is distinguished from the …

Fundamental »

Fundamental Differences between Consumer Marketing and Business Marketing

Those who have extensive knowledge of the business world will recognize that marketing is not a homogenous activity without distinction. Often there will be variations in practice and purpose between various forms of marketing. One such distinction is the one that is created between consumer marketing and business marketing.
The most obvious difference between the two concepts is that business marketing tends to concentrate on the sale of goods and services between businesses. On the other hand consumer marketing is just that…it tends to concentrate on the sale of goods and …