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Articles tagged with: Marketing Concepts

E-Commerce »

Important Role of E-Mail Marketing In Electronic Commerce

E-mail marketing can prove to be very important in e-commerce. It can be cheap & effective can provide instantaneous service. By opting e-mail marketing and e-commerce you are going to provide personalized services to your customers. It can be fast and efficient as you are using E-mail link. You can also inform customers about their order/shipment status. You can opt from different promotion techniques for promoting your products. Some of these options are discussed in this article.

Conceptual »

The Role of Business Marketing In Organizational Structures

Marketing is about selling something. Marketing within organizational structures is therefore about selling the goods and services that that organization has on offer. Without marketing the company will not be able to sell any goods and services and consequently will not be able to make profits. Without profits the organization wouldn’t be able to carry on for long.
Therefore business marketing has a central role in organization structure. This article aims to re-enforce some of the reasons why business marketing cannot be ignored by prudent executives.
Business marketing is distinguished from the …

Fundamental »

Fundamental Differences between Consumer Marketing and Business Marketing

Those who have extensive knowledge of the business world will recognize that marketing is not a homogenous activity without distinction. Often there will be variations in practice and purpose between various forms of marketing. One such distinction is the one that is created between consumer marketing and business marketing.
The most obvious difference between the two concepts is that business marketing tends to concentrate on the sale of goods and services between businesses. On the other hand consumer marketing is just that…it tends to concentrate on the sale of goods and …