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Articles tagged with: Market Demand

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Strategic Branding Plan For Better Business Marketing Implement

It is generally recognized that it is very difficult for the wholesaler to control the transaction between the retailer and the final consumer. This underpins the difference between business marketing and consumer marketing. Although there are various levers such as price and delivery times, these are often too remote to have any direct impact on the relationship. Moreover the seller always has the option of moving to other retailers in a crowded market.

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The Evolution Of Collaborative Marketing

Collaborative marketing is one of the newest and most innovative forms of marketing.  It is very popular in today’s competitive world and more and more entrepreneurs and companies across the globe are opting for this technique to get better returns and sustain the market in the long run. In order to understand the concept, we need to properly analyze the evolution of collaborative marketing.
In simple terms, collaborative marketing is based on the purpose of building an interactive platform among the producers and the customers. Due to globalization, the world has …

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Differentia Risks Between Business Marketing And Consumer Marketing

It is understood that business marketing involves the buying and selling of goods or services between businesses usually in the form of wholesale to retailer. It is also understood that consumer marketing largely involves the buying and selling of goods or services between a business and a consumer in the form of a retailer to the final customer.
However each of these methods involves different levels of risks. Because the wholesaler in a business marketing situation can opt to use branding in order to influence the consumer marketing situation, it is …