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The Evolution Of Collaborative Marketing

Collaborative marketing is one of the newest and most innovative forms of marketing.  It is very popular in today’s competitive world and more and more entrepreneurs and companies across the globe are opting for this technique to get better returns and sustain the market in the long run. In order to understand the concept, we need to properly analyze the evolution of collaborative marketing.
In simple terms, collaborative marketing is based on the purpose of building an interactive platform among the producers and the customers. Due to globalization, the world has …