Articles tagged with: Focus Groups
The purpose of researching the market is to gather information in order to understand customer preferences for products and services. You will need two types of marketing research: primary and secondary. Primary research gives you an up-close and personal view of your potential customer, and secondary market research provides guidance and perspective.
Look before You Leap : Marketing research is most useful when you first plan and define goals. Do you just want to explore and get a feel for the market, or are you trying to solve a specific problem? …