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Articles tagged with: Consumer Spectrum

Conceptual »

Consumer Behavior Is The Main Part Of Business Marketing

Given the rapid growth in technology and its influencing capability on the business marketing model, one has to wonder whether there is still a basis for human. The answer to this question lies within the definition of marketing. If we are to accept that marketing is the sale of goods and services to other people or organizations, then we have to believe that human interaction is at the heart of any marketing ability. It would be very amazing indeed where there was a computerized system that was able to carry …

Conceptual »

Efficient And Strategies Plan For Business Marketing

Business marketing is based on a business to business marketing model. This means that unique marketing strategies are required to enable the two parties to complete the transaction. This article aims to give a very brief overview of some of the more common ways in which marketing strategies are applied to this a particular model. Because of the relatively limited constraints of this article, it is not possible to provide detailed examples of these strategies in practice. Rather it is a starting point for managers to explore their options.