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Articles tagged with: Consumer Marketing

Channels »

Market Research Channels for Product or Service

The purpose of researching the market is to gather information in order to understand customer preferences for products and services. You will need two types of marketing research: primary and secondary. Primary research gives you an up-close and personal view of your potential customer, and secondary market research provides guidance and perspective.
Look before You Leap : Marketing research is most useful when you first plan and define goals. Do you just want to explore and get a feel for the market, or are you trying to solve a specific problem? …

Insights »

Adopting Internet Marketing Mix for Greater Business Profits

There are various marketing strategies available to promote your products, services, or your services over the internet. Most of the internet marketing strategies are quite expensive; but there are some simple strategies are there which can be applied without spending a fortune and those are as effective as the expensive ones. If you search sincerely, then you find some strategies through which you can successfully market your products, services, or website over the web space without burning a hole in your pocket.
You should make the most use of internet marketing …

Fundamental »

Knowing Well And Identify Your Customers Via Business Marketing

Knowing your customer is one of the basic activities that have to be perfected before a business can be successful. You will need to understand their needs and wants. You will need to understand how they operate and what makes them tick. You will need to have the intelligence or more specifically the business intelligence to reasonably predict their behavior and reactions within differing situations.
You will need to know their location so that you can offer them the goods and services that you want to sell. Without knowing your customer …

Insights »

Differentia Risks Between Business Marketing And Consumer Marketing

It is understood that business marketing involves the buying and selling of goods or services between businesses usually in the form of wholesale to retailer. It is also understood that consumer marketing largely involves the buying and selling of goods or services between a business and a consumer in the form of a retailer to the final customer.
However each of these methods involves different levels of risks. Because the wholesaler in a business marketing situation can opt to use branding in order to influence the consumer marketing situation, it is …

Fundamental »

Fundamental Differences between Consumer Marketing and Business Marketing

Those who have extensive knowledge of the business world will recognize that marketing is not a homogenous activity without distinction. Often there will be variations in practice and purpose between various forms of marketing. One such distinction is the one that is created between consumer marketing and business marketing.
The most obvious difference between the two concepts is that business marketing tends to concentrate on the sale of goods and services between businesses. On the other hand consumer marketing is just that…it tends to concentrate on the sale of goods and …