Articles tagged with: Business Marketing
Channels »
The purpose of researching the market is to gather information in order to understand customer preferences for products and services. You will need two types of marketing research: primary and secondary. Primary research gives you an up-close and personal view of your potential customer, and secondary market research provides guidance and perspective.
Look before You Leap : Marketing research is most useful when you first plan and define goals. Do you just want to explore and get a feel for the market, or are you trying to solve a specific problem? …
Insights »
The benefits of social media and social networking as a form of marketing cannot be hailed enough. With today’s increases in technology, there is no faster way to reach a large number of customers on a more personal basis than through the use of social media sites. Since the launch of Twitter, one of the most popular social media sites for business, it is estimated that Dell computers have sold over 2 million dollars worth of computers and laptops directly from the company’s Twitter feed. Followers and relationship building through …
Conceptual »
Given the rapid growth in technology and its influencing capability on the business marketing model, one has to wonder whether there is still a basis for human. The answer to this question lies within the definition of marketing. If we are to accept that marketing is the sale of goods and services to other people or organizations, then we have to believe that human interaction is at the heart of any marketing ability. It would be very amazing indeed where there was a computerized system that was able to carry …
Insights »
It is generally recognized that it is very difficult for the wholesaler to control the transaction between the retailer and the final consumer. This underpins the difference between business marketing and consumer marketing. Although there are various levers such as price and delivery times, these are often too remote to have any direct impact on the relationship. Moreover the seller always has the option of moving to other retailers in a crowded market.
