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Articles tagged with: Business Marketing

Channels »

Market Research Channels for Product or Service

The purpose of researching the market is to gather information in order to understand customer preferences for products and services. You will need two types of marketing research: primary and secondary. Primary research gives you an up-close and personal view of your potential customer, and secondary market research provides guidance and perspective.
Look before You Leap : Marketing research is most useful when you first plan and define goals. Do you just want to explore and get a feel for the market, or are you trying to solve a specific problem? …

Insights »

Transforming Business Website towards Social Media Friendly

The benefits of social media and social networking as a form of marketing cannot be hailed enough. With today’s increases in technology, there is no faster way to reach a large number of customers on a more personal basis than through the use of social media sites. Since the launch of Twitter, one of the most popular social media sites for business, it is estimated that Dell computers have sold over 2 million dollars worth of computers and laptops directly from the company’s Twitter feed. Followers and relationship building through …

Conceptual »

Consumer Behavior Is The Main Part Of Business Marketing

Given the rapid growth in technology and its influencing capability on the business marketing model, one has to wonder whether there is still a basis for human. The answer to this question lies within the definition of marketing. If we are to accept that marketing is the sale of goods and services to other people or organizations, then we have to believe that human interaction is at the heart of any marketing ability. It would be very amazing indeed where there was a computerized system that was able to carry …

Insights »

Strategic Branding Plan For Better Business Marketing Implement

It is generally recognized that it is very difficult for the wholesaler to control the transaction between the retailer and the final consumer. This underpins the difference between business marketing and consumer marketing. Although there are various levers such as price and delivery times, these are often too remote to have any direct impact on the relationship. Moreover the seller always has the option of moving to other retailers in a crowded market.

Fundamental »

Knowing Well And Identify Your Customers Via Business Marketing

Knowing your customer is one of the basic activities that have to be perfected before a business can be successful. You will need to understand their needs and wants. You will need to understand how they operate and what makes them tick. You will need to have the intelligence or more specifically the business intelligence to reasonably predict their behavior and reactions within differing situations.
You will need to know their location so that you can offer them the goods and services that you want to sell. Without knowing your customer …

Insights »

Differentia Risks Between Business Marketing And Consumer Marketing

It is understood that business marketing involves the buying and selling of goods or services between businesses usually in the form of wholesale to retailer. It is also understood that consumer marketing largely involves the buying and selling of goods or services between a business and a consumer in the form of a retailer to the final customer.
However each of these methods involves different levels of risks. Because the wholesaler in a business marketing situation can opt to use branding in order to influence the consumer marketing situation, it is …

Channels »

Different Platform And Business Models Of E-Commerce

Storefront Model:
It is the mainly essential and mainly straightforward kind of E-business Model. Purchasers and vendors interrelate directly. This is fairly accepted in B2C dealings. Merchants systematize online index of products, get orders throughout their websites, admit payments in a safe environment and propel items to the patrons. They can also stock up and direct client information in databases. A storefront sculpts uses the shopping lug technology which lets clients to accumulate things that they want to purchase during shopping. For example Books, playthings, gifts and plants etc…
Auction Model:
In this …

Conceptual »

The Role of Business Marketing In Organizational Structures

Marketing is about selling something. Marketing within organizational structures is therefore about selling the goods and services that that organization has on offer. Without marketing the company will not be able to sell any goods and services and consequently will not be able to make profits. Without profits the organization wouldn’t be able to carry on for long.
Therefore business marketing has a central role in organization structure. This article aims to re-enforce some of the reasons why business marketing cannot be ignored by prudent executives.
Business marketing is distinguished from the …