Articles tagged with: Business Marketing Model
Business marketing is based on a business to business marketing model. This means that unique marketing strategies are required to enable the two parties to complete the transaction. This article aims to give a very brief overview of some of the more common ways in which marketing strategies are applied to this a particular model. Because of the relatively limited constraints of this article, it is not possible to provide detailed examples of these strategies in practice. Rather it is a starting point for managers to explore their options.
For any business transaction in the modern age, the internet has been that ubiquitous presence that will determine the success and connectivity of that project with the rest of the business world. As a communication tool it virtually has no rival in terms of coverage and potential for penetrating the business marketing models.
There is no serious businessman who believes that technology will not be a competitive advantage in the future. The internet is merely a manifestation of those realities. As the technology develops and new enhancements are added, there will …