E-Commerce »

E-Cash Payment System For Online Business Trade

E-Cash Payment System:
A company, DigiCash, has leaded the way the utilization of electronic cash or e-cash. Mystery of the purchaser is the key characteristic of this system. There are three members in it, namely, purchaser, mercantile and depository. Both, symmetric and asymmetric kind of cryptography is used in this scheme. Purchasers and mercantile, in cooperation, have accounts in the E-cash depository. Buyers pull out coins alongside their account and stock up them in e-cash wallet software (Cyber wallet) on their computer. Cyber wallet provisions and manages coins and records every …

Conceptual »

Efficient And Strategies Plan For Business Marketing

Business marketing is based on a business to business marketing model. This means that unique marketing strategies are required to enable the two parties to complete the transaction. This article aims to give a very brief overview of some of the more common ways in which marketing strategies are applied to this a particular model. Because of the relatively limited constraints of this article, it is not possible to provide detailed examples of these strategies in practice. Rather it is a starting point for managers to explore their options.

Insights »

Strategic Branding Plan For Better Business Marketing Implement

It is generally recognized that it is very difficult for the wholesaler to control the transaction between the retailer and the final consumer. This underpins the difference between business marketing and consumer marketing. Although there are various levers such as price and delivery times, these are often too remote to have any direct impact on the relationship. Moreover the seller always has the option of moving to other retailers in a crowded market.

Fundamental »

The Internet And Business Marketing Have An Alliance

For any business transaction in the modern age, the internet has been that ubiquitous presence that will determine the success and connectivity of that project with the rest of the business world. As a communication tool it virtually has no rival in terms of coverage and potential for penetrating the business marketing models.
There is no serious businessman who believes that technology will not be a competitive advantage in the future. The internet is merely a manifestation of those realities. As the technology develops and new enhancements are added, there will …

Insights »

The Evolution Of Collaborative Marketing

Collaborative marketing is one of the newest and most innovative forms of marketing.  It is very popular in today’s competitive world and more and more entrepreneurs and companies across the globe are opting for this technique to get better returns and sustain the market in the long run. In order to understand the concept, we need to properly analyze the evolution of collaborative marketing.
In simple terms, collaborative marketing is based on the purpose of building an interactive platform among the producers and the customers. Due to globalization, the world has …