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Articles in the Insights Category

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Adopting Internet Marketing Mix for Greater Business Profits

There are various marketing strategies available to promote your products, services, or your services over the internet. Most of the internet marketing strategies are quite expensive; but there are some simple strategies are there which can be applied without spending a fortune and those are as effective as the expensive ones. If you search sincerely, then you find some strategies through which you can successfully market your products, services, or website over the web space without burning a hole in your pocket.
You should make the most use of internet marketing …

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Advancing Technology In Infrastructure and Transportation Industry

Technology In Aviation Industry
If you are interested in traveling and you want to do it by plane there is the need to get a ticket so that you can be enabled to secure a seat on a plane and fly with that plane at the appointed time. The fact that you have a ticket gives you the right to fly with that particular airline whose ticket you have purchased. But you have to get a means to obtain the ticket.
Before the internet came, you have to get to a ticketing …

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Transforming Business Website towards Social Media Friendly

The benefits of social media and social networking as a form of marketing cannot be hailed enough. With today’s increases in technology, there is no faster way to reach a large number of customers on a more personal basis than through the use of social media sites. Since the launch of Twitter, one of the most popular social media sites for business, it is estimated that Dell computers have sold over 2 million dollars worth of computers and laptops directly from the company’s Twitter feed. Followers and relationship building through …

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Strategic Branding Plan For Better Business Marketing Implement

It is generally recognized that it is very difficult for the wholesaler to control the transaction between the retailer and the final consumer. This underpins the difference between business marketing and consumer marketing. Although there are various levers such as price and delivery times, these are often too remote to have any direct impact on the relationship. Moreover the seller always has the option of moving to other retailers in a crowded market.

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The Evolution Of Collaborative Marketing

Collaborative marketing is one of the newest and most innovative forms of marketing.  It is very popular in today’s competitive world and more and more entrepreneurs and companies across the globe are opting for this technique to get better returns and sustain the market in the long run. In order to understand the concept, we need to properly analyze the evolution of collaborative marketing.
In simple terms, collaborative marketing is based on the purpose of building an interactive platform among the producers and the customers. Due to globalization, the world has …

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Combination Between Electronic Commerce With Modern Business

Electronic commerce which is also known as electronic marketing or e-commerce or e-commerce comprises of selling and buying of services or products through electronic systems such as internet and computer networks. The amount of business carried out electronically has increased extraordinarily with worldwide spread of internet use.
The ground-breaking components of electronic commerce include Online Transaction Processing, Electronic Fund Transfer, Internet Marketing, Electronic Data Interchange (EDI), Supply Chain Management and Automated Data Collection (ADC) System. World Wide Web is the modern tool of electronic commerce at least at one point in …

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Differentia Risks Between Business Marketing And Consumer Marketing

It is understood that business marketing involves the buying and selling of goods or services between businesses usually in the form of wholesale to retailer. It is also understood that consumer marketing largely involves the buying and selling of goods or services between a business and a consumer in the form of a retailer to the final customer.
However each of these methods involves different levels of risks. Because the wholesaler in a business marketing situation can opt to use branding in order to influence the consumer marketing situation, it is …