Business Consulting » Archive

Articles in the Fundamental Category

Fundamental »

The Internet And Business Marketing Have An Alliance

For any business transaction in the modern age, the internet has been that ubiquitous presence that will determine the success and connectivity of that project with the rest of the business world. As a communication tool it virtually has no rival in terms of coverage and potential for penetrating the business marketing models.
There is no serious businessman who believes that technology will not be a competitive advantage in the future. The internet is merely a manifestation of those realities. As the technology develops and new enhancements are added, there will …

Fundamental »

Knowing Well And Identify Your Customers Via Business Marketing

Knowing your customer is one of the basic activities that have to be perfected before a business can be successful. You will need to understand their needs and wants. You will need to understand how they operate and what makes them tick. You will need to have the intelligence or more specifically the business intelligence to reasonably predict their behavior and reactions within differing situations.
You will need to know their location so that you can offer them the goods and services that you want to sell. Without knowing your customer …

Fundamental »

Strategic Development Process Of E-Commerce

Electronic commerce is a technology based exchange between business parties (organizations or individuals) as well as electronically mediated inter or intra business activities. Primarily electronic commerce comprises of the selling, buying, distributing marketing of services or products by use of electronic systems such as the Internet and computer networks.

Fundamental »

Fundamental Differences between Consumer Marketing and Business Marketing

Those who have extensive knowledge of the business world will recognize that marketing is not a homogenous activity without distinction. Often there will be variations in practice and purpose between various forms of marketing. One such distinction is the one that is created between consumer marketing and business marketing.
The most obvious difference between the two concepts is that business marketing tends to concentrate on the sale of goods and services between businesses. On the other hand consumer marketing is just that…it tends to concentrate on the sale of goods and …