Articles in the Conceptual Category
Given the rapid growth in technology and its influencing capability on the business marketing model, one has to wonder whether there is still a basis for human. The answer to this question lies within the definition of marketing. If we are to accept that marketing is the sale of goods and services to other people or organizations, then we have to believe that human interaction is at the heart of any marketing ability. It would be very amazing indeed where there was a computerized system that was able to carry …
Business marketing is based on a business to business marketing model. This means that unique marketing strategies are required to enable the two parties to complete the transaction. This article aims to give a very brief overview of some of the more common ways in which marketing strategies are applied to this a particular model. Because of the relatively limited constraints of this article, it is not possible to provide detailed examples of these strategies in practice. Rather it is a starting point for managers to explore their options.
Is it possible to earn a great deal of money by selling e-books? The answer is ‘yes’, provided you follow the right path. People can also take it as a home business and work from home for selling e-books from their website.
How much money will you make by selling e-books? This is perhaps the most common question that may pop up in your mind as soon as you conceive the idea of promoting your business by selling e-books. For example, the amount of time you invest in the advertisement of …
To improve productivity as well as profitability in business, e-business is the most valuable tool used in the present day. Any business which makes use of computer and related electronic devices is known as electronic business. This type of business mainly utilize internet as a communication network and proved to be most cost effective for any type of business.
All other traditional business features can be handled well by e-business other than buying and selling. Online chatting provides the best example for such to supplement technical as well as customer support. …
Marketing is about selling something. Marketing within organizational structures is therefore about selling the goods and services that that organization has on offer. Without marketing the company will not be able to sell any goods and services and consequently will not be able to make profits. Without profits the organization wouldn’t be able to carry on for long.
Therefore business marketing has a central role in organization structure. This article aims to re-enforce some of the reasons why business marketing cannot be ignored by prudent executives.
Business marketing is distinguished from the …