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Articles in the Channels Category

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Market Research Channels for Product or Service

The purpose of researching the market is to gather information in order to understand customer preferences for products and services. You will need two types of marketing research: primary and secondary. Primary research gives you an up-close and personal view of your potential customer, and secondary market research provides guidance and perspective.
Look before You Leap : Marketing research is most useful when you first plan and define goals. Do you just want to explore and get a feel for the market, or are you trying to solve a specific problem? …

Channels »

Fully Utilize Twitter As A Marketing Tool

Twitter is one of the major micro blogging and social networking sites on the World Wide Web. It has brought a new dimension to the world of social networking through its array of specialized tools and services. Since its inception in the year 2006, it has very quickly become one of the top ranked sites in the world with millions of people hooked to it. Apart from using twitter as a form of social networking, one can also make it a proper marketing or promotion channel to earn some extra …

Channels »

Different Platform And Business Models Of E-Commerce

Storefront Model:
It is the mainly essential and mainly straightforward kind of E-business Model. Purchasers and vendors interrelate directly. This is fairly accepted in B2C dealings. Merchants systematize online index of products, get orders throughout their websites, admit payments in a safe environment and propel items to the patrons. They can also stock up and direct client information in databases. A storefront sculpts uses the shopping lug technology which lets clients to accumulate things that they want to purchase during shopping. For example Books, playthings, gifts and plants etc…
Auction Model:
In this …

Channels »

Examining ECommerce Income Models

Digital Content Income Model :
Web serves up like an extremely well-organized sharing mechanism of substances. E-businesses that present dissimilar types of information services like lawful information, business information, administration information, news and possessions for educational libraries etc, Online journals, correspondents, libraries fall under this group.
Note that E-publishing eliminates towering costs of document printing and release of digital substance is much faster. Usually, a client has to pledge to such services by paying definite amount as subscription charge. This charge becomes the major source of generating income for the ebusiness. As …